July 19, 2024

Whenever we see any giant companies involving in promoting women business startups, we feel tremendous sense of security and satisfaction, because this is not an easy game for the women homemakers to get support from anywhere, easily. Thinking about startups and entrepreneurship is already a courageous decision to be taken by her.

Albeit, US tech Google joined hand with FMCG brand Britannia Industries to where they empower homemakers to run their own small businesses. At least 10 selected women entrepreneurs will each receive funds worth INR 10 lakh from Britannia, in addition to business literacy training under Google’s ‘Women Will‘ program.

The collaboration is the latest among a string of initiatives undertaken by Google to boost the Indian startup ecosystem, especially women entrepreneurs operating within it.

Shalini Puchalapalli, Director- Customer Solutions, Google India said, “Technology can help any business grow, but for that the leaders of these businesses and the people working for them should have the right skills. It’s a must-have for all types of businesses around the world, especially women entrepreneurs—whether they’re small business owners, manufacturers, developers or startups.

Sundar Pichai

Google CEO Sundar Pichai met with telecom and IT minister Ashwini Vaishnav and prime minister Narendra Modi to emphasise the tech company’s efforts in supporting Indian startups across key sectors such artificial intelligence (AI), agriculture, healthcare, cybersecurity, education and so on. One-fourth of Google’s $300 million India Digitisation Fund (IDF) will be invested in women-led startups, said Pichai.

Applaud for Google, we need many more like them.


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